A florist from 4 generations, SIMONE learned all the essential techniques from his father. When he was 19 years old he inherited the family shop situated in the Historical Central Market in San Lorenzo, Florence.
From this moment he starts to expand his business and he develop an activity to plan wedding and events for private clients and important agencies in Italy and all around Europe.
In 2015 he realize a new building with a showroom and a laboratory: here all the clients can give room and space to their creativity.
SIMONE BERTINI | FLORAL EXPERIENCE is a business that handles the realization of Events and Weddings. The main objective is to creatively interpret the individual sense of style to result in a beautiful and memorable event. This activity is the crown jewel of the almost century old traditional family business.
SIMONE BERTINI FLORAL DESIGN also operates in demonstrations for floral businesses: he promotes and disclose many new trends and concepts. He is also the head of the FEDERFIORI school, where he organize basics and specialization classes.
Over the years he collaborated with the most important European florists, integrating them in his staff to realize very important and exclusive events.
He work all around the world for weddings, fashion events and important Brands.
Especially he realized many events in Spain, Germany,United Kingdom and Russia.
He starts his learning process in the important FEDERFIORI Floral Art School.
In 2004 he graduated in European Florist. He continued studying in the High school of FEDERFIORI, getting the FLORAL DESIGN degree.
He also went to many specialization monograph classes (wedding- Bride’s Bouquet). He studies with World Renown Teachers like Gregor Lersh, Kubo e Silvano Erba.
He always attends learning processes in communication and marketing with the Dr. Elisa Benazzi.
From 2010 he is a member of the NATIONAL FLORAL ART FEDERFIORI LABORATORY, the most important and appreciated team of floral style research in this sector.
FLORAL EXPERIENCE - via dei Bassi 38B, 50058 San Mauro FI - P.iva 06794410487 - Site Developed tradenetservice.com
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